This episode of The Disruptionists challenges the traditional focus on logos and visual elements in branding. Host Jess Singh emphasizes the importance of creating a sense of community and emotional connection with customers. Rather than fixating on visuals, she urges listeners to consider how their brand makes people feel and the impact it has on building relationships. Tune in to explore why a brand is more than just a logo and discover strategies for elevating your marketing and customer experience.Join the disruption movement today! Subscribe to The Disruptionists Podcast, dive deep into transformative insights, and be part of shaping the future of business. Click here to subscribe now! https://www.youtube.com/channel/UCZ8OpVSSkjEMCCCkyWSjAPAFollow Jess:https://www.instagram.com/itsjesssingh/Timestamps00:00:00 - Introduction00:01:02 - The Emotional Impact of Brands00:02:06 - Brand Essence and Experience00:04:14 - Aligning Products with Advocacy00:05:06 - Crafting Your Brand Story00:05:58 - Support for Entrepreneurs00:06:20 - Connecting with Customers Emotionally00:07:34 - The True Essence of Branding

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