In this conversation, Trevor Greenberg interviews Isaac Lewis, co-founder of Ancore Training, a revolutionary fitness equipment company that specializes in compact cable machines. Isaac shares the journey of creating the first Ancore device, from the initial idea sparked by a personal injury to the challenges of design, testing, and scaling production. The discussion highlights the unique features of Ancore's products, their adoption in major sports leagues, and the operational strategies implemented for global distribution. In this conversation, Isaac Lewis discusses the evolution of his company, Ancore Training, focusing on packaging innovations, scaling challenges, inventory management, and navigating complex client contracts. He shares insights from conventions, highlighting both the best and worst ideas he's encountered. The discussion also touches on the balance between product features and affordability, emphasizing the importance of maintaining a personal touch in customer service and community building.



Find out more about Ancore Training: ANCOREtraining.com



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The intro music for this podcast includes portions from “The Wandering," composed and performed by The Ravened. Find more of his work at https://www.youtube.com/@the-ravened. Used with permission by The Ravened.

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