Not everyone can be a leader. Leadership is a privilege and it is about getting people together to achieve a specific purpose. Having the opportunity to be a leader is Pascal Spothelfer, CEO of Genome BC, who has taken on leadership roles in both the business and social sector. Shifting from profit to non-profit organizations and vice versa, Pascal describes that leading both sectors is not entirely different as the purpose to achieve a specific strategic mandate is basically the same. As Pascal dives into social profit leadership, he outlines the critical roles of the CEO and the importance of finding your purpose as a leader and understanding what the organization exists to do.

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