Fundraising has been a vital part of the social profit sector. That is why it is important to do it right, especially when you are the one leading it. President Emerita of the University of Calgary and officer of the Order of Canada, Elizabeth Cannon shares her wisdom about fundraisers. Having raised $1.3 billion in the Energize campaign, Elizabeth shows the important role of leaders in ensuring the development of a clear institutional strategy. She breaks down her journey towards becoming a president, outlining what she learned about fundraising as an academic and a dean. Moreover, Elizabeth also talks about building a strong team to help execute the institution’s activities and keeping a close relationship with the donors.

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