Florida and New York are massive markets — but they’re still early. Everyone’s fighting for attention, trust, and long-term positioning.So how did The Flowery rise to the top and become the go-to partner for the industry’s premier brands?710 Labs. Wizard Trees. Preferred Gardens. Doja Pak the list goes on.These brands are some of the most sought-after names in the entire cannabis industry.They drive traffic into the store, signal trust with customers, and are built on quality and brand recognition.This week we sit down with Ilya Shmidt, of The Flowery, to uncover how his team became the trusted home for the most influential names in cannabis — and how they're scaling that same trust across Florida and New York.In this episode, we dive into:How The Flowery earned partnerships with the industry’s top-tier brandsThe systems behind scaling quality and consistency at retailWhy New York’s market share shifted fast — and what’s next in FloridaChapters00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis Industry00:00 Introduction to Flowery and Ilya Schmidt01:07 Ilya's Journey into the Cannabis Industry02:41 Building Brand Partnerships in Cannabis05:07 The Vetting Process for Brand Collaborations06:01 Vertical Integration in Cannabis Production10:30 Collaboration and Knowledge Sharing Among Brands12:51 Creating Unique Cultivars and Market Disruption13:06 Learning from Other Industries14:59 Balancing Brand Visibility and Shelf Space18:05 Expanding into New Markets like New York22:54 Navigating the Cannabis Market in New York29:42 The Importance of Education in Cannabis35:00 Emerging Brands and Market Trends39:01 Lessons Learned in the Cannabis IndustryGuest Links:https://www.linkedin.com/in/ilyashmidt/https://theflowery.co/https://www.instagram.com/floweryflorida/https://www.linkedin.com/company/the-floweryco?trk=public_profile_topcard-current-companyhttps://www.youtube.com/channel/UCEhtokhIFa7UFWeSQqtR3XgOur LinksBryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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