While it feels like progress isn’t happening — and that may be true at the federal level — inside the industry, it’s a completely different story.The financial model you built, the regulatory category you operate in, the market dynamics, the consumer behavior — every one of those variables is in motion. Constantly evolving. And new competitors are entering, disrupting your playbook from every angle.Reality is, the shakeout isn’t ending anytime soon. This industry is not for the faint of heart.The one thing that doesn’t lie? Data.Ground yourself in it. Use it to make decisions — the hard decisions. Because if you don’t, eventually the market will make them for you.Yes, it’s insanely difficult right now.But that’s par for the course in a billion-dollar startup industry with a constantly shifting foundation.This week we sit down with Annarae Grabstein to discuss the following:Why most cannabis financial models were doomed from the startThe THC beverage boom and what it reveals about consumer demandGo Wide vs. Go Deep: A strategy framework to actually survive this market Chapters00:00 Introduction to the Cannabis Industry and Guest Background03:02 Consumer-Centric Market Dynamics06:08 Navigating Regulatory Challenges08:52 The Intersection of Hemp and Cannabis11:55 Market Realities and Strategic Adaptation15:00 The Role of Data in Cannabis Operations17:59 Growth of Cannabinoid Consumption21:04 Future of Regulation and Market Access28:08 Defining Objectives for Market Success29:31 Deep vs. Wide Market Strategies32:14 Understanding Market Dynamics and Customer Relationships35:36 The Role of Technology in Cannabis39:32 Balancing Investment in Technology42:28 Integrating Data into Business Practices44:05 Future Trends in the Cannabis Industry46:45 Qualitative Due Diligence in Investment DecisionsGuest Links:https://www.linkedin.com/in/annarae/Instagram (@annarae_g)AnnaRae Grabstein (@annarae_g) on Xhttps://wolf-meyer.com/https://www.linkedin.com/company/wolf-meyer/Our Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterAt Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime has a New Website. Shhhh its not finished.The Dime is a top 50 Cannabis PodcastSign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dime Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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