Every investment is just an ROI calculator.Automation feels risky—until you run the numbers.It doesn’t kill craftsmanship—it scales it.Growing your pre-roll category usually means balancing sales growth with hand-filling teams to maintain quality.But what if you could do both?What if you could leverage best-in-class automation to hit your numbers faster, cleaner, cheaper—without sacrificing quality?The truth?You don’t need 30 people rolling joints when 3 people and a machine can do it better.This week, we sit down with Shahar Yamay, CEO of Hefestus Technologies, to break it down.The ROI of Automation—and how to know if it actually makes senseBalancing scale, quality, and consistency in cannabis manufacturingWhy automation doesn’t replace jobs—it removes bottlenecks SummaryIn this episode, Bryan Fields and Kellan Finney welcome Shahar Yamay, CEO of Festus Technologies, to discuss the evolution of automation in the cannabis industry. Shahar shares insights on the iterative design process, the importance of customer feedback, and the challenges faced in R&D. The conversation also covers the current state of automation, ROI considerations, and the integration of AI for quality control. Shahar emphasizes the need for open-mindedness in engineering and the importance of being a trusted partner in the industry. The episode concludes with a look at future innovations and how listeners can connect with Festus Technologies. Chapters00:00 Introduction to Festus Technologies and Shahar Yamay03:04 The Evolution of Cannabis Automation05:58 Iterative Design and Customer Feedback08:55 Challenges in Automation and R&D12:14 Integration with Cannabis and Hemp15:11 The State of Automation in the Cannabis Industry18:04 ROI and the Case for Automation21:06 Training and Implementation of Automated Systems23:55 Quality Control and AI in Automation27:02 Future Innovations and Industry Trends30:08 Final Thoughts and Contact InformationGuest Links:https://www.linkedin.com/in/shaharyamay/?originalSubdomain=ilhttps://www.hefestus-tech.com/https://www.instagram.com/hefestus_1https://www.linkedin.com/company/hefestus-ltd/https://www.youtube.com/channel/UCFYcTJousPQjjB6NsMFyBnAOur Links Bryan Fields on TwitterKellan Finney on TwitterThe Dime on TwitterNewton Insights: For extraction teams, everything changes when you can finally see what’s happening in real time.At Eighth Revolution (8th Rev), we provide services from capital to cannabinoid and everything in between in the cannabinoid industry.8th Revolution Cannabinoid Playbook is an Industry-leading report covering the entire cannabis supply chain The Dime is a top 5% most shared  global podcastThe Dime is a top 10 Cannabis Podcast The Dime has a New Website. Shhhh its not finished.Sign up for our playbook here:🎥 YouTube:  The Dime📸 Instagram:  The Dimehttps://www.newton-insights.com/ Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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