Welcome to The Digital Transformist! In this episode, we have the dynamic CEO of Gemini Builds It, Courtney Wright, joining us for an exciting conversation. Courtney shares a captivating story of how she reconnected with our host, Mike, after years of being in different circles, and how their chance encounter led to this engaging discussion. Gemini Builds It is a US-based manufacturing company specializing in custom framing and casework for museums, institutions, and colleges across the country.Courtney takes us through her journey of pivoting her business during the challenging times of COVID-19, showcasing the importance of spotting opportunities and adapting to changing circumstances. She shares insightful advice for CEOs looking to gain a competitive edge by exploring adjacent spaces and making bold moves. Courtney's story is a perfect blend of luck and skill, demonstrating the power of strategic thinking and proactive decision-making in times of uncertainty.Join us as we dive deep into Courtney's inspiring narrative, filled with lessons on resilience, innovation, and the art of seizing opportunities. Whether you're a seasoned entrepreneur or an aspiring leader, this episode offers valuable insights and inspiration to navigate the ever-evolving landscape of business. Don't miss out on this thought-provoking conversation with a visionary leader who is reshaping the industry one bold move at a time!Listeners can get in touch with Courtney Wright, CEO of Gemini Builds It, by visiting the company's website or contacting them through their social media channels.Michael can be found at https://caxy.com and his podcast The Digital Transformist https://www.youtube.com/@DigitalTransformistPodcastMichael's book, Superpowered: 7 Leadership Superpowers Technology Executives Can Use to Grow a More Engaged, Tech-driven and Profitable Organization, can be found on Amazon: https://www.amazon.com/Superpowered-Essential-Leadership-Technology-Executives/dp/1735504904CHAPTERS:00:00 - Introduction to Courtney Wright and Gemini Builds It02:12 - Spotting Opportunities During COVID03:26 - Taking Action During COVID04:41 - Seizing the Opportunity with Costco05:56 - Adapting Business Strategy During COVID06:44 - Lessons Learned from Acting Swiftly07:55 - Embracing Challenges and Stimulating Growth09:03 - Building a Nimble and Creative Team10:18 - Navigating Uncertainty with Confidence11:29 - Sustaining Success Beyond COVID12:15 - Conclusion and Final Thoughts

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