Listen "EP 17 - BOPIS (Buy Online Pickup In-Store) and the Transformation of Shopping"
Episode Synopsis
BOPIS (Buy Online Pickup In-Store) is changing the way we shop. Using a study from Secret Shopper and IHL Group, we discuss the current strengths and weaknesses of this shopping trend on the rise. How can retailers improve their customers’ BOPIS experience?
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.