Winning In The Omnichannel — What CPGs Must Get Right

The Digital Shelf Cast
30/09/2021 51 min

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Episode Synopsis

Have you ever wondered what really drives omnichannel strategy for some of the biggest names in the industry? Well, you’re in luck. Because in this episode we are lifting the lid on precisely this question (and many more) to give you a look behind the curtain at two major players in CPG – The Coca-Cola Company and B&G Foods Inc. – and explore how they are winning in the omnichannel. 

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