Why Big Food must embrace Big Data

28/06/2021 52 min

Listen "Why Big Food must embrace Big Data "

Episode Synopsis

Knowing how to optimize your performance across retailers is becoming a real competitive advantage. So if you want to thrive in the post-pandemic world, you need to get serious about data. But many large CPGs are still sluggish when it comes to how they approach data. Why is that and what are the key trends in US ecommerce that are driving the need for Big Food to get serious about Big Data? Listen in as Jason Goldberg, Chief Commerce Strategy Officer at the Publicis Group, helps us answer these questions. And don't forget: we're offering free ecommerce consultations for our listeners at www.efundamentals.com/podcast

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