Many category managers in CPG are finding the transition to ecommerce challenging. There are so many new skills to acquire and ways of working to get used to. So, how can category managers close these skill gaps and become effective at omnichannel category management? Jackie Lewis, director of content and member engagement at the Category Management Association (CMA) will help us answer these questions by giving us a first look at the CMA's new framework designed to guide CPG organisations in this rapidly changing retail landscape.

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