Measuring Success Across the Digital Shelf | Ecommerce Braintrust podcast

The Digital Shelf Cast
08/02/2022 27 min

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Episode Synopsis

What are the best ways to measure a brand’s success across retailers and retail media platforms? e.fundamentals’ CEO John Maltman recently joined CEO & founder of Bobsled Marketing Kiri Masters on the Ecommerce Braintrust podcast to discuss issues brands have been facing as a result of the shift to online sales channels and what’s next in digital shelf tech. John answers questions around ecommerce profitability and how category management can drive value in a digital commerce era as well as the role ecommerce teams are playing in a CPG businesses.

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