In this episode of the Digital Recipe, Ashley Nardini interviews Kevin Patrick, CEO of KP Innovations, about his journey in starting an agency. We discuss the challenges and surprises of running a business, the importance of finding the right clients, and the necessity of staying lean in operations. Kevin shares valuable lessons learned, including the significance of transparency in client relationships and the role of automation and AI in modern marketing. The conversation also touches on vendor management and overcoming setbacks in business.

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