In This Episode...
Welcome to the Dojo, a weekly marketing news podcast by Exposure Ninja.
This week we're joined by Hattie Stiff, Performance Marketing Manager at JENZA, a business helping people to explore the world and enhance their resumes through pre-arranged working holidays, and we talk about:

More hints from Google about what it wants to reward with ranking
Building an engaged community on social
Marketers aren’t confident with AI

Mentioned Links

Why don’t women use artificial intelligence? https://www.economist.com/finance-and-economics/2024/08/21/why-dont-women-use-artificial-intelligence
C-suite urged to clarify AI productivity expectations and focus on skill building: https://econsultancy.com/generative-ai-productivity-gap-research-upwork/
Teams not ‘skilled or confident enough’ to use AI tools, say a third of marketing leaders: https://econsultancy.com/ai-marketing-team-capability/

Timestamps
00:00 — Intro
03:05 — More hints from Google about what it wants to reward with ranking
23:10 — Building an engaged community on social
35:51 — Marketers aren’t confident with AI

Get the show notes: https://exposureninja.com/podcast/dojo-33/
Watch the video: https://exposure.ninja/dojo-33

What to Listen to Next:

How To Create the Perfect Marketing Strategy for 2025: https://exposureninja.com/podcast/330/


AI Overviews Are Here To Stay. Buckle Up: https://exposureninja.com/podcast/dojo-31/
Google Is Artificially Inflating Your PPC Costs: https://exposureninja.com/podcast/328/

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