In this episode of The Digital Land Broker, we sit down with Steve Roberson, founder of Land id (formerly MapRight), to unpack the unlikely journey behind one of the most recognized mapping platforms in the land industry.While most success stories sound like they followed a master plan, Steve is the first to admit that his didn’t. “I don’t know how I got here,” he laughs. “You’re basically talking to a desperate man who had no alternatives other than to make this successful.”That candid honesty sets the tone for his story, one built on persistence, curiosity, and a relentless drive to solve real problems for people working the land.Episode HighlightsHow early GIS work laid the foundation for Land idWhy listening to clients shaped the platform’s directionLessons from years of failed projects that led to successThe role of persistence in building lasting innovationHow Land id continues to evolve with the industryIn This Episode00:00 – Intro & Steve’s Background00:01:30 – Lessons from Wildfire Mapping & Land Trust Work00:05:00 – Discovering Industry Pain Points00:07:00 – Listening to Clients and Building Solutions00:09:00 – Turning Obstacles into Opportunities00:11:00 – What Keeps Him Motivated00:13:00 – Advice for Innovators in Land TechAbout Steve RobersonSteve Roberson is the founder of Land ID, a leading mapping and land visualization platform formerly known as MapRight. With over a decade of experience in GIS, Steve has redefined how land professionals create, share, and understand maps, blending technology and real-world insight to make complex tools accessible to everyone in the industry.Website: Land idInstagram: https://www.instagram.com/landidofficial/Facebook: https://www.facebook.com/landidincLinkedIn: Steve RobersonReady to elevate your land brokerage? Schedule a demo with REALSTACK to see how our platform helps top brokers like Kasey streamline listings, enhance marketing, and grow their business with confidence.

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