“The strength of your social media is determined by the strength of your content as we get to live in a time
where we get to use social media as a tool”

Welcome to Episode 48: Social Media – A Necessary Evil …!

It seems everywhere you turn these days; you hear more and more about social-media-this and social-media-that. Many people I know (our clients included) are constantly asking, “Is social media something I have to do?”

Well, my answer is this … the point of social media is not to force you into something. It is also not something that makes you feel like you should "just to do it" then end up half ass’ing most of it just to get it done. Social media, when properly leveraged, is a very powerful business tool. But as for the “necessary evil” part … well, listen and find out!

Here's what we will be untangling in this episode ...


Why social media a “necessary evil” for your business
Our 3-step plan to leave an impression with your content creations
Which traits matter most to gain the trust of your audience
How (and why) to build a content knowledge bank
The importance of social media manners and etiquette

 
Are you ready?
Pop in your awesome earbuds and let's dive in!

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