Want a competitive edge in 2024?Your brand is the secret weapon you're ignoring. In this episode, Richard Simms and Carlos Gonzalez chat with Craig Johnson & Blake Howard from Matchstic, a brand identity house. They'll reveal strategic ways to leverage your brand equity.By treating branding as a differentiation strategy, you can:Build a moat around your organizationChallenge established playersCommand premium pricingAttract & retain top talentHoward & Johnson also discuss how service-based businesses can use AI, scale effectively, and future-proof their organization.Tune in to learn how to measure your brand's ROI, AI trends, and prioritize efforts for the new year.Ready to level up your brand strategy?Connect with Craig Johnson & Blake Howard via Matchstic.comCheck out Blake Howard's podcast: A Change Of BrandStay Connected:Need help with your next tech project? Let's talkFollow Richard Simms & Carlos Gonzalez on LinkedInWant to bring a SaaS product to market, quickly?Book a consultation: https://tyrannosaurustech.com/contact/Connect with our cohosts Richard Simms & Carlos Gonzalez on Linkedin

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