In this episode of The Digital Blueprint, we break down one of the newest innovations in digital advertising: social targeted display ads. They explore how these ads blend the look and feel of major social media platforms with the powerful targeting capabilities of programmatic display, offering multiple engagement points, dynamic creative updates, and higher click-through rates than traditional display ads. Whether you're looking to boost brand awareness, increase traffic, or amplify high-performing social posts across the broader internet, this episode explains how the tactic works—and who should be using it.

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