In this week's episode of The Digital Blueprint, we dive into the power of Email Marketing for small and medium-sized businesses. From collecting customer contact information to crafting compelling content and leveraging automation, this episode covers practical strategies that drive real results. Key Takeaways: Collect first party data: Capture emails of customers — online and in-store. Content matters: Share helpful, customer-focused messages— not just promos. Automate and target: Use smart automation and targeting to stay top-of-mind.

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