As dietitians, our career paths don’t have to be linear. Sometimes, walking away from something highly successful is the key to finding true fulfillment.In this episode, I sit down with Jessica Jones, MS, RD, CDCES, who shares her journey of leaving a thriving media brand to build something that aligned more deeply with her purpose. Despite the massive success of Food Heaven, a wellness brand and podcast with over 5 million downloads, Jessica found herself craving something different, something more meaningful. That led her to co-found Diabetes Digital, a virtual nutrition counseling practice providing insurance-covered diabetes care.In this candid chat, we dive into:Why success doesn’t always equal fulfillment, and how Jessica knew it was time to pivotThe shift from media & brand partnerships to an insurance-based group practiceThe challenges & rewards of running a telehealth businessHow niching into diabetes & prediabetes transformed her careerWhat it really takes to scale a group practice while staying profitableThis episode is a must-listen for any dietitian considering a career pivot or anyone curious about what it really looks like to build a business that aligns with your values.If this episode resonated with you, I’d love to hear about it so please rate & review it!Links:Join our FREE dietitian communityDiabetes DigitalDiabetes Digital PodcastFood HeavenCareers at Diabetes DigitalFollow Diabetes Digital on Instagram: @diabetesdigitalcoTranscript Summary:[00:00:00] Welcome & Introduction & Why We’re Talking About Hiring [00:02:00] Jessica’s Journey: From Journalism to Dietetics [00:06:00] The Birth of Food Heaven: A Media Empire [00:10:00] Staying Consistent for Years Without Making Money [00:14:00] How Food Heaven Made Money: Revenue Streams [00:19:00] Transparency in Business: What Worked & What Didn’t [00:21:00] Leaving Food Heaven & The Shift to Diabetes Digital[00:23:00] The Lightbulb Moment: Starting an Insurance-Based Practice [00:26:00] The Reality of Running an Insurance-Based Group Practice [00:32:00] The Challenges of Insurance Billing & Verification [00:36:00] Growth Plans for Diabetes Digital[00:42:00] The Power of Niching: Why Specializing in Diabetes Was Key [00:45:00] Jessica’s Typical Day as a Business Owner

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