Listen "222: How This RD Transformed Eating Disorder Education, with Shawna Melbourn"
Episode Synopsis
In this episode of the Dietitian Success Podcast, I sit down with Shawna Melbourn, RD, CEDS-C, a certified intuitive eating counselor, eating disorder specialist, and creator of ED for RDs, to talk about her journey as a dietitian and business owner. We dive into:How she learned about eating disorder care (and the mistakes she made along the way!)Why she decided to create a course to educate other RDs on eating disorder careThe mixed emotions that come with running a businessWhich marketing channels have worked best for her This one’s a must-listen for any RD thinking about working in eating disorder care, niching, scaling, or building a business that feels sustainable.Links:Join our FREE dietitian communityED for RDs Follow ED for RDs on InstagramFollow Shawna on FacebookFollow Shawna on LinkedInTranscript Summary:[00:00:00] Welcome & Introduction to Shawna Melbourn[00:02:30] Shawna’s Path from Hospital to Entrepreneurship[00:05:30] Burnout, Boundaries & Business Lessons[00:09:30] Building a Team & Delegating with Intention[00:13:00] Her Marketing Strategy[00:16:30] Being a Certified Intuitive Eating Counselor[00:20:00] Sustainability in Eating Disorder Practice[00:24:00] Advice for RDs Interested in ED Work[00:28:00] What’s Next for Shawna
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