On today's episode, Dr. Mark Costes welcomes Vladimir Vukicevic, a serial tech entrepreneur turned wellness founder and the CEO of Better & Better, a sustainable, fluoride-free toothpaste and oral care brand. Vlad shares his incredible backstory—from surviving childhood bone cancer in Eastern Europe to launching and selling multiple startups before founding Better & Better. He explains how his personal health journey sparked a passion for clean living and preventative wellness, and why toothpaste became his next big mission.   The two dive deep into the fluoride vs. hydroxyapatite debate, the surprising risks of fluoride exposure, and why the dental industry is slow to evolve despite emerging science. Vlad also breaks down his company's unique, plastic-free oral care product line and how consumer awareness—fueled by cultural and political shifts—is driving the demand for safer, more conscious options. Be sure to check out the full episode from the Dentalpreneur Podcast! EPISODE RESOURCES https://www.betterandbetter.com https://www.truedentalsuccess.com Dental Success Network Subscribe to The Dentalpreneur Podcast

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