In this episode of "The Deep Dive - Marketing Gone Wild," we explore the surprising success story of Aerosmith and their unexpected financial windfall from the video game phenomenon, Guitar Hero.
Join us as we unpack how this iconic band not only survived the digital age but thrived by tapping into a whole new generation of fans. We discuss the importance of diversified revenue streams and how businesses can find their own "Guitar Hero" by exploring adjacent markets. Discover the marketing lessons behind Aerosmith's strategic licensing decisions and learn how to identify untapped synergies that could lead to breakout growth for your own business.
Tune in for insights that challenge conventional thinking and inspire innovative strategies!
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