Tell Us How You Feel With A Text ReviewThis episode explains cultural currency as a brand's ability to maintain relevance, either by championing something positive or by challenging something negative. It highlights Guinness' "Made of More" campaign as an example of championing character over superficiality, showcasing how the brand promotes substance and positive change beyond advertising. Conversely, Apple's privacy campaign is presented as a strong instance of challenging the data industrial complex, advocating for user control and ethical data practices. Ultimately, it concludes that both strategies allow brands to build deeper connections with consumers and enhance their brand equity.If you are interested in the original source material for this episode, just reach out to Gordon for a copy.

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