In this enlightening episode, we sit down with Rupesh Jain, Founder of Lucira Jewelry. From his early days in a traditional family jewelry business to becoming a forerunner of India's fine jewelry revolution, Rupesh walks us through his inspirational journey. He shares insights on balancing heritage with modernity, the evolution from natural to lab-grown diamonds, and the innovative strategies that have made Lucira a trusted name.

Discover the key learnings from his Candere days, the challenges faced, and how Lucira is redefining the diamond industry by making high-quality designs more personal, transparent, and accessible. Whether you’re an aspiring entrepreneur or a jewelry enthusiast, this episode is packed with valuable lessons on trust, authenticity, and creating a brand that resonates deeply with consumers.

00:00 Highlights of the Episode
02:21 The Diamond Moment: From Corporate to Jewelry
04:47 Starting Candere: The Secret Venture
08:29 Challenges and Early Successes
12:21 Partnerships and Scaling Up
16:18 Transition to Lab-Grown Diamonds
25:48 Understanding Lab-Grown Diamonds
33:05 Consumer Comfort with Lab-Grown Diamonds
34:21 Heirloom Jewelry and Investment
35:32 Sustainability and Gen Z Preferences
37:22 Growth of Lab-Grown Diamonds in India
38:06 The Story Behind Lucira
39:10 Future of the Diamond Industry
41:13 Balancing Handcrafted Jewelry with Technology
42:19 Lab-Grown Gemstones and New Designs
50:17 Advice for New Founders
54:06 Leadership Style and Company Culture
58:40 Rapid Fire
01:05:15 Customer Experiences and Policies
01:07:16 Closing Thoughts and Reflections

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