For many CEOs, building a personal brand online feels like a tech problem. The assumption is that creating a website or launching a platform requires code, developers, and weeks of coordination. That thinking holds too many leaders back, and in today’s digital world, it’s simply outdated.1. The Myth of Technical ComplexityYou don’t need to write code. You don’t need to manage a dev team. What you do need is a way to take your vision and turn it into something live, quickly. With platforms like Squarespace, the barrier to entry has never been lower. Drag-and-drop tools now enable any leader to build a professional online presence without writing a single line of code.2. Speed Matters More Than PerfectionMomentum is everything. The longer you delay building your platform, the more opportunity you miss. Your website doesn’t need to be perfect. It needs to be live. Even a simple single-page site that explains who you are, what you believe, and how people can connect with you is better than waiting months for a “final” version.3. You Don’t Need a Team to Get StartedYou’re not building a SaaS product. You’re building visibility. That means you can launch and iterate as you go. You can manage your own site, update your own content, and evolve your message all without technical help. The power is in your hands if you choose to use it.4. A Website Is More Than a Page, It’s ProofWhen someone Googles you, your website is often their first impression. If it doesn’t exist, your credibility suffers. If it looks outdated or disconnected, your positioning falls flat. A modern, simple, well-structured site signals that you’re active, relevant, and intentional about your personal brand.Closing InsightYou’re not waiting on a developer. You’re waiting on a decision.This episode shows you how to go from idea to live platform without code, without delays, and excuses.Launch fast. Show up strong. Build your brand on your terms.Highlights:00:00 Introduction: Choosing a Website Host00:06 Why I Use SquarespaceLinks:===========================Equipment and Software that I use for my Videos and Podcasts!   Jens Equipment and Software overview: https://www.jensheitland.com/equipment===========================Books that I read and recommend.My Book Recommendations: https://www.jensheitland.com/books===========================Here are the ways to work with me:Speaking: https://www.jensheitland.com/speakingLeadership Skills Assessment: https://www.wearesucceed.com/===========================Connect with me!   LinkedIn: https://www.linkedin.com/in/jensheitland/Facebook: https://www.facebook.com/JensHeitlandofficial/Instagram: https://www.instagram.com/jensheitland/TikTok: https://www.tiktok.com/@jensheitlandX/Twitter: https://twitter.com/jensheitlandNewsletter: https://www.jensheitland.com/newsletter===========================Subscribe and Listen to The Jens Heitland Show Podcast HERE: YT: https://www.youtube.com/channel/UCjuSGi1feauCNSER3IKuGWgWeb: https://www.jensheitland.com/podcasthomeApple: https://podcasts.apple.com/us/podcast/the-jens-heitland-show-human-innovation/id1545043872?uo=4Spotify: https://open.spotify.com/show/7H0GWMGVALyXnnmstYA1NL===========================Subscribe and Listen to The Daily Hint with Jens Heitland Podcast HERE: YT: https://www.youtube.com/channel/UC2tLdutVh6b6nCBgWQ817eQWeb: https://www.jensheitland.com/the-daily-hintApple: https://podcasts.apple.com/us/podcast/the-daily-hint-with-jens-heitland/id1722930497Spotify: https://open.spotify.com/show/4T02uYPvcOrajPC6FgH64r?si=8aab1e7683204160&nd=1&dlsi=0f69c72af017454a

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