Why Is Cybersecurity Marketing So Difficult? - The CyberVault with Gianna Whitver & Maria Velasquez

18/11/2025 21 min Temporada 1 Episodio 57

Listen "Why Is Cybersecurity Marketing So Difficult? - The CyberVault with Gianna Whitver & Maria Velasquez"

Episode Synopsis

In this episode of The CyberVault, I’m joined by Gianna Whitver and Maria Velasquez, the powerhouse co-founders of the Cybersecurity Marketing Society - a global community supporting the marketers shaping one of the most challenging industries in tech.We dig into what makes marketing in cybersecurity uniquely difficult, how their community grew into a movement, and why collaboration is becoming essential for modern security marketers.We explore:🎤 What inspired the creation of the Cybersecurity Marketing Society📈 How the community scaled into a global network🧩 Why marketing in cyber is so much harder than traditional SaaS⚠️ The common mistakes startups make when trying to market in security🌐 Why community matters more than ever in this industry💡 Their advice for founders hiring their first cybersecurity marketerIf you work in cyber marketing, lead a security startup, or just want to understand the space better - this episode is a must-listen.

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