ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "What's your "word-of-mouth" strategy?"
Episode Synopsis
Businesses often focus on various types of strategies to get ahead in the market: sales strategy, market strategy, customer experience strategy - but do you have a "word-of-mouth" strategy? Steve welcomes New York Times bestselling author Jay Baer to discuss his new book, "Talk Triggers", and how companies can recruit their own customers into becoming marketing volunteers.
More episodes of the podcast The CX Leader Podcast | A resource for customer experience leaders
All Good Things...
17/12/2024
A Soaring Transformation
29/10/2024
A Space for Customers
15/10/2024
Take the Transaction Out Of the Interaction
01/10/2024
Consistency Is the Key
17/09/2024
The CX Conundrum of Changing Minds
03/09/2024
The Harmonious Experience
20/08/2024
Encore: Eagles, Parrots, Doves, and Owls
06/08/2024
AI: Is It Hype Or Helpful?
23/07/2024
Talk Less, Listen More
09/07/2024
In God we trust