The Story of the Customer

16/07/2019 20 min Temporada 2 Episodio 76
The Story of the Customer

Listen "The Story of the Customer"

Episode Synopsis

Customer experience professionals work with a ton of data, but often find that they don't have time to read some of the most insightful sources of information: customer comments. Steve welcomes Joyce Gott, a marketing research manager at Anthem, Inc. for a discussion on the importance and value of bringing customer comments to life within your company.