ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "Immersing in the Customer's Experience"
Episode Synopsis
Building customer empathy is an important aspect to your customer experience program and trying to teach that to your organization is not easy. Steve welcomes Serena Riley, the customer experience senior Manager at LLamasoft, to describe how she used immersive experiences to help employees understand the customer's point of view within a phase of their journey.
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