341: CX Planning Guide

The CX Cast
07/02/2024 19 min
341: CX Planning Guide

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Episode Synopsis

CX leaders must invest to drive customer-focused action. This means investing more in tech to create and improve experiences, critical employee skills, unstructured feedback, and predictive modeling. Principal Analyst Pete Jacques walks us through Forrester's 2024 CX Planning guide and pragmatic budgeting advice to meet the emergent needs of customers.

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