In the latest episode of The CX and Culture Connection Podcast, host Matt Egol, CCXP, sits down with Nitzan Shaer, CEO and co-founder of Wevo, to explore how the customer experience landscape is being transformed by AI-driven simulated audiences. With over 20% of customers leaving a brand after just one bad experience, Nitzan highlights how companies can preemptively avoid costly product failures by leveraging innovative tools like Wevo Pulse. Together, they discuss the fundamental shift from traditional, costly user testing to real-time, predictive insights that empower businesses to innovate faster, reduce risk, and enhance customer loyalty.

This thought-provoking episode dives into topics such as the power of AI in customer insights, the evolution of lean startups, and the cultural behaviors that drive successful innovation. Nitzan also shares how leading companies like Mastercard are harnessing Wevo's solutions to achieve unprecedented agility and ensure customer-first results. Whether you're an entrepreneur, CX leader, or product manager, this episode offers actionable strategies to navigate the era of simulated audiences.

Listen now to learn how to stay ahead in this rapidly evolving CX landscape: https://youtu.be/wbpw8E7lCMY

#SimulatedAudiences #CXInnovation #AIInsights #CustomerExperience #Wevo #MattEgol #CultureAndCX

0:00 – Preview of Episode
0:25 – Introduction of podcast and guest Nitzan Shaer
2:00 – Accelerating changes
4:09 - Get product design and marketing campaigns right before launch
6:31 – Transforming user research with AI
12:21 - Shifting the curve on the ROI of research and testing
16:08 – Wevo: Revolutionizing user feedback
23:14 – The era of simulated audiences
27:40 – How to circumvent bias in a marketing campaign in 2024
34:25 – Cultural shifts in Customer Experience
40:58 – Conclusion
42:18 – Contact information; Closing

📌Podcast Website: https://www.cxandcultureconnection.com
📌Linkedin Personal: https://www.linkedin.com/in/matthewegol/
📌Linkedin Business: https://www.linkedin.com/company/journeysparkconsulting/
📌Website: https://www.journeysparkconsulting.com/
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More about Matt Egol and JourneySpark Consulting:

Matthew Egol, Host, Founder and Chief Executive Officer of JourneySpark Consulting

A partner at PwC Strategy for more than 15 years, Matt is a recognized thought leader in the experience management space. Matt has worked across a broad set of industries, from retail to consumer goods to healthcare to financial services to technology to industrials. Matt helps companies enhance their organizational effectiveness and build capabilities that fuse human-centered design with analytics, evolving their culture to be more customer-driven.

Matt is a regular speaker and author on customer experience, enterprise agility, and culture topics. He has authored more than 25 articles in leading publications and is a subject matter expert with MMA Global. Matt graduated magna cum laude from Dartmouth and received his MBA from Columbia, where he received the Abe Shuchman Memorial Award in marketing.

Matt launched JourneySpark Consulting to work closely with CX leaders to help shape their vision, build and develop their teams, and evolve their cultures.

#cx #culture #marketing #business #trends #customer #strategy #journeyspark #propensity

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