Bart Spangenberg, co-founder and CTO of New-U, shares his personal health journey and how it led him to create a health tech company focused on employee well-being. He discusses the challenges of transitioning from a health background to tech, the importance of data privacy in health apps, and how behavioral science informs the design of their application. Bart also highlights the significance of building a strong remote team, hiring for culture, and the future goals of New You, including market expansion and integrating their services into organizations.Timestamps00:00 From Personal Struggles to a Mission in Health02:49 Learning to Code & Building New-U06:39 Lessons from Working with an Agency08:49 What New-U does10:59 Privacy by Design and Trust in Health Data14:19 Digitizing the Dutch PMO: Compliance Meets Health15:50 Leading a Remote International Development Team20:04 Hiring for Mindset, Growth, and Culture Fit26:29 Applying Behavioral Science to Product Design32:36 The One Thing: Focus and Decision-Making in LeadershipAbout BartHealth, you wish the best for your friends and family. However, sometimes we forget to take care of ourselves. That was me. Ignited by being not so healthy, I decided to turn things around. Health has fascinated me for many years now. This wonderful obsession has greatly improved my life, and I hope it will make yours phenomenal as well!My mission is to help as many people as possible to take control of their health.I found that this is achieved best through digital solutions. So NewU was born. Our enterprise builds digital health solutions for exercise, nutrition, sleep, connectedness, smoking, mental wellness and much more. Every day I am grateful that I can work with passionate professionals that share this mission.You can wake me up to talk about technology, behaviour, UI/UX, high performance, design, habits or health.Books referenced• Designing for Behavior Change by Stephen Wendel• The Phoenix Project by Gene Kim, Kevin Behr & George Spafford• Clean Code by Robert C. Martin• Clean Architecture by Robert C. Martin• The Pragmatic Programmer by Andrew Hunt & David Thomas• The One Thing by Gary Keller & Jay PapasanWhere to find Bart• Website: https://www.newu-app.io• LinkedIn: https://www.linkedin.com/in/bartspangenberg/

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