Internet Service Providers face several significant challenges in supporting their subscribers with demand for bandwidth growing and the number of IoT devices surging. Additionally as users demand richer services such as 4K video, digital game downloads, and buffer-free conference calls, more strain is being placed on the existing wireless infrastructure found in your average household.
In Europe alone the number of smart light bulbs in households grew by 233% in 2021, while in the US the number of smart devices rose to 21 per household that same year.
Yet as the “new normal” begins to take shape, accelerated by the global pandemic and changes in how we work and consume entertainment, one thing is for certain, the need for speedy, reliable broadband is here to stay. Research shows 49% of households have changed providers over concerns about quality of experience.
So what now for Service Providers, who want fewer truck-rolls, loyal subscribers and reduced churn? How can they transform into 'experience' providers, deliver new revenue-generating services and gain unprecedented end-to-end visibility into their networks?

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