Cassandra Lepore, Aka DietitanCass sat down with Jack for Episode 2 of The Creator Incorporated. Cass is a registered dietician by day and lifestyle content creator by night with over 142k followers across Tik Tok and Instagram.
Cass talked about her experience entering the content creation game, refining her niche, and having a full-time job while being a content creator. Jack and Cass play MFK (on grocery stores) and trivia. .
👉 Connect with us on Instagram: Jack Westerkamp: @kampwesterjack Cassandra Lepore: @dietitiancass The Creator Incorporated @thecreatorincorporated

2:15 — Cass describes herself
4:20 — Cass origin story plus first viral posts
6:10 — Cass going to a million grocery stores for content
9:55 — Cass says what gets her amped with content
11:05 — Jack is Banana Nut Muffin
11:15 — Cass’ nickname is Casserole. This is so good
13:30 — Cass calls out a few creators she admires,
14:45 — Cass’ mom helping with content creation
16:40 — MFK segment: TJ’s, Costco, Whole Foods
18:25 — Blueberries almost get Cass canceled
20:00 — Cass talks about her method for dealing with haters. DBR. loved this
21:00 —Geno takes 10 hours to pick up the mic and talk
22:00 — Cass doesn’t know what shtick means and Jack freaks out
25:10 — NO SUCH THING AS A CHEAT MEAL
26:15 — Cass talking about having a full-time job plus content creation
29:00 — Cass talks about dealing with brands and payments
30:20 — Cass telling Jack he’ll get to 1k followers next month
31:20 — Advice on creating a “series” of content
33:40 — Good advice for someone getting into the content game
35:35 — Callback to TJ’s and Cass f’ing the Trader Joe
36:20 — TRIVIA
40:30 — solid riff sesh

👉 Connect with us on Instagram:

Jack Westerkamp: @kampwesterjack

Cassandra Lepore: @dietitiancass

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