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Listen "Nonprofit Branding: 2 Critical Elements Every Brand Needs"
Episode Synopsis
How do you define branding? There are two aspects:
1. Your look, which is what everybody thinks of. A logo, colors, a business card.
2. Your message. This is the other side: the story, the community connections, the voice you have.
Today’s guest is Brandon Crist, Owner and CEO of Brand Mentors. Brandon tells nonprofits how they can collect the branding elements they have scattered about and pull them together to form a cohesive, consistent brand.
What we talked about:
How to define branding
The elements of a nonprofit’s brand
Successful branding strategies for nonprofits
Brand guidelines
How nonprofits can get started with branding
Resources:
BrandMentors.com
Donald Miller’s StoryBrand
[email protected]
You can find this interview, and many more, by subscribing to the Nonprofit Growth podcast on Apple Podcasts, Spotify, or wherever you get podcasts.
1. Your look, which is what everybody thinks of. A logo, colors, a business card.
2. Your message. This is the other side: the story, the community connections, the voice you have.
Today’s guest is Brandon Crist, Owner and CEO of Brand Mentors. Brandon tells nonprofits how they can collect the branding elements they have scattered about and pull them together to form a cohesive, consistent brand.
What we talked about:
How to define branding
The elements of a nonprofit’s brand
Successful branding strategies for nonprofits
Brand guidelines
How nonprofits can get started with branding
Resources:
BrandMentors.com
Donald Miller’s StoryBrand
[email protected]
You can find this interview, and many more, by subscribing to the Nonprofit Growth podcast on Apple Podcasts, Spotify, or wherever you get podcasts.
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