Listen "Everything Nonprofits Need to Know About Digital Ads"
Episode Synopsis
There’s nothing that can’t be accomplished from a digital perspective.
For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives.
In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced.
What we talked about:
The current state of digital ads
Why a nonprofit would consider ads
Common mistakes running ads
Search ads
Retargeting
Facebook ads
Other ad platforms
Advice for getting started (and/or outsourcing)
For a nonprofit leader, especially, this is something you need to consider, because digital is where anybody you will ever want to work with lives.
In this episode, we’re joined by Brandon Lilly, Senior Brand Director and Digital Marketing Strategist at Madwire and Marketing360. Brandon talks all about digital ads and gives advice ranging from basic to advanced.
What we talked about:
The current state of digital ads
Why a nonprofit would consider ads
Common mistakes running ads
Search ads
Retargeting
Facebook ads
Other ad platforms
Advice for getting started (and/or outsourcing)
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Strategic Marketing for Nonprofit Ministries
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