What makes a great story? Powerful transformation. Change. A character starts one way and by the end of the story, he or she is happier, stronger, or better. This is true in business as well. You can invite your customers into an incredible story of transformation. One great way to do this is by formulating a slogan that doesn't suck. In today's episode of the Creative Equation, we walk through the process for identifying the transformation journey you can invite your customers into and how to use that journey to create a powerful and effective slogan for your brand.Don't miss a single episode:• Subscribe on Spotify• Subscribe on Apple PodcastsLike what you heard?Help us get the word out by leaving a rating and review on Spotify and Apple PodcastsNeed help with website design or graphic design? Get started today to connect with Brandan Ritchey of Brandan Ritchey Creative! Get Started

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