4:00 - Background on Julian5:02 - Moving back to the land down under5:34 - The path to entrepreneurship7:50 - What is account planning and why is it important?9:36 - Looking through the consumers eyes10:57 - An example of insight and strategy13:08 - Relaunching PS4 and the opportunity16:25 - Process from problem to insight to solution21:57 - Subjectivity and getting past the right and wrong answer - the creative leap and connecting the dots24:11 - Hallways over boardrooms - a coalition26:31 - socializing an idea27:35 - 50 % of the job is the craft and 50% of the job is the diplomacy31:55 - Underestimated the amount of work necessary to run the academy37:46 - Breaking away from the institutional knowledge40:14 - Key ingredients to change41:17 - Julian's definition of courage42:55 - The cost of courage43:52 - The RICK model48:36 - Tying the idea back to the strategy 

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