3:41 - Jason Harris shares some background on Mekanism5:10 - Bryant Brennan discusses the role his team plays at Peloton6:07 - What business is Peloton in? Fitness? Self Improvement? Tech?7:44 - Peloton's investment in Emmy-winning producers to make the class experience top notch for members.9:23 - We discuss the freedom the Instructors have designing their rides11:09 - Jason discusses the beginning of the Mekanism + Peloton partnership12:07- Jason discusses the importance of the growing Peloton community12:28 - Peloton internal ethos: members first13:47 - Jason shares how important culture was to the creation of Mekanism15:44 - The future of brand-agency relationship is happening now with Peloton-Mekanism.17:32 - Bryant shares, "There's a lot of confidence in what Mekanism brings to the table in how we collaborate together."18:45 - Bryant shares the importance of having a creative partner integrated in all facets of the business right down to the KPIs.20:35 - Jason discusses the impact of Covid and the urgent importance of performance marketing today21:10 - As the soul guy, does Jason worry if we're going to lose soul in the work because of performance analytics.23:23 - Bryant talks about the need to embed creative leadership across the teams24:07 - Bryant: "A community built around community, performance has to have soul to it."27:44 - Jason shares the pivot to feature real stories of the Peloton community29:58 - How Peloton uses other platforms like Facebook to grow the community31:52 - Bryant discusses the Beyonce partnership33:24 - What's the most courageous move each has seen at their organizations35:59 - Bryant shares a personal moment of courage38:07 - Jason shares a moment of courage for Mekanism with Obama/Biden campaign40:00 - Jason shares how writing his book was a time he needed courage41:03 - "Anytime you do something and you put yourself out there, you have to step off the ledge. And it's scary" - Jason Harris42:14 - Bryant and Jason's respond to 3 Business Haikus.46:25 - "Culture trumps currency. If you invest in culture, profit will come." - Jason Harris47:56 - "If you don't believe in what you're doing, the results aren't going to be good." - Bryant Brennan

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