3:31- James Brennan's Yankee Teeshirt3:48 - Growing up in NYC4:54 - College in San Diego. "I fell in love with the city and the the people."7:15 - Growing up in NY "grows you up quick"8:39 - James shares a "Street Smart" NY moment12:41 - Make my kids aware of the job creation that comes with the job15:06 - "First of all, I'm a risk taker."16:52 - James talks about his 2009; a potential BK moment.18:59 - "I'll make my bet and if I'm wrong I'm wrong."24:32 - "Every job has its risk factors"30:37 - James shares the pivots from night life to others verticals31:40 - James involvement in Suja started with his wife's Suja habit35:05 - "Courage is the bedrock root of sobriety"35:37 - "I definitely believe there are entrepreneurs that are born."36:38 - James talks about the courage needed to take the leap.38:17 - Providing advice for up and coming entrepreneurs...38:52 - Turn the news off40:45 - Evaluate and re-evaluate everything44:58 - Authenticity Over Everything46:44 - No greater high for James than helping other people

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