Persistence and focus.  These are the two most important words in James Heller’s business vocabulary.  James is CEO of Wrapify, a performance-driven ad tech platform for brands powered by OOH and the gig-economy.  With over 550,000 gig workers enrolled, Wrapify is changing the way companies connect online and offline advertising.  In his conversation with host Ryan Berman, James shares why the word no means nothing in business, and gives some tangible advice to entrepreneurs looking to pitch investors.  The two also discuss the notion of being pro-failure, and how failing can be the best way to learn.  James also gives a few examples of times he wishes he trusted his gut, and the lessons he's learned from these moments.

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