Jessica is Managing Partner and co-founder of CreateFuture. In this episode Jessica shares more on how leaders come in all shapes, sizes and flavours and considers herself an introverted leader. Her passion was to build her own company as it allowed her to live out her values and build a culture she wanted to be a part of. She explains that culture takes focus, energy and effort especially in a scaling company and how leadership is all about consistency, sometimes boring but necessary. Her most courageous moment was taking some time out of the business and she explains courage doesn't have to mean impulsive and big, courage can mean different things. CreateFuture is an innovation & design company that puts creativity to work, driving sustainable growth through brand, proposition and experience design. Based in the UK, they work with international brands such as adidas, Expedia, and Penguin Random House.Jessica has successfully run multi-million pound digital and technology projects, accounts and agencies during her 20-year career. She co-chairs the BIMA Scotland Council and actively supports the wider digital community including Girl Geek Scotland, Ladies Wine Design and Agencynomics. Jessica is active and passionate in the building of happy, healthy teams in the creative industry and the empowerment of women to believe in themselves.She also loves Nike trainers, Michelin star meals in glamorous locations and her cat Missy.Topics covered include:Values Creating a culture your proud ofResponsibility People over profitSetting boundariesCalculated risksScaling a companyBurnoutAccepting when people dont fit and how to move forward Holycratic systemsAccountability Clarity Protecting your team Personal development plans for your team Follow Joanna Howes and The Change Creators: website: https://www.thechangecreators.comlinkedin: https://www.linkedin.com/in/joannahowes/👍 Stay inspired by joining our YouTube community! Click the link, hit the subscribe button, leave a comment, and never miss an episode. Your support helps us empower courageous leaders like you!https://www.youtube.com/channel/UC2kZ-x8fDHKEVb222qpQ_NQ 🚀 Elevate Your Leadership:Book a call for transformative leadership and team coaching:Website: https://thechangecreators.com LinkedIn: https://www.linkedin.com/in/joannahowes/ → Join our newsletter for courageous leadership insights and advice. 👉 Subscribe here: https://the-change-creators.kit.com/1a5f3c9e54

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