In this episode of The Cost Codes Show, Knowify CEO and co-founder Marc Visent joins Knowify Head of Content, Ryan Gilmore, to unpack what it really means to lead like a CEO in the construction industry. From his unique journey from law to software, Marc shares valuable lessons on leadership, hiring, transparency, and balancing vision with day-to-day execution. Whether you're growing a team or modernizing your operations, Marc offers actionable strategies that any construction business owner can apply today.
Key highlights:

Marc’s transition from lawyer to SaaS CEO, and what trade contractors can learn from it
Why clearly defining your business vision is step one (and how to do it)
How to hire and retain great people by focusing on culture fit, not just talent
Building a culture of accountability through radical transparency
Real-world advice for overcoming resistance to tech adoption
One action every business owner should take this week to improve their business

🔧 Don’t forget to grab your free Contractor Assessment & Action Plan to identify key areas of improvement in your operations: https://knowify.com/contractor-assessment/

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