ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "The Fallacy of the Market Study"
Episode Synopsis
I am reminded of a particular “Bonanza” episode every time one of our rural communities engages a consultant to do a market study, retail business recruitment, community branding or otherwise tell us what we can do and what retailers they can recruit to make our communities grow. The views and opinions expressed in this column are those of the author and do not necessarily reflect the policy or position of Fab Lab ICC or Independence Community College.
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