In this podcast episode, Erik Christiansen, CEO and Co-founder of Justuno, and John Gross, Founder, CEO, & Head of Growth Strategy at Fat Earth Media discuss the importance of trust in conversion and how investing in brand identity can make it easier to convince customers to purchase. Erik and John talk through: the importance of storytelling and investing in brand, particularly for mission-driven brandsanalyzing a brand's mission and story, and how to calibrate the mission to the productinvesting in brand and customer feedback to build a community and create word-of-mouth supportersleveraging user-generated content (UGC) to improve brand awarenessbuilding touch points to give customers a better experience with the brandthe potential of subscription services as a marketing strategy the importance of a holistic approach to marketingHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: John Gross - https://www.linkedin.com/in/johntgross/Justuno: https://www.justuno.com/Fat Earth Media: https://www.fat-earth.com/

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