In this special *CROSSOVER* episode of "The Conversion Show" podcast, we're sharing an episode of Show Me Your Tech Stack, where Erik sits down with Frank Dorval, CMO (then VP of Marketing) at Sheets and Giggles, a sustainable bedding and mattress brand. According to Frank, it all comes down to creating a positive customer experience and building genuine connections with customers. This means using humor and puns in their branding, personalized promotions, and surprise-and-delight tactics to make customers feel special.Key topics discussed:The importance of humor and personalization in marketingChallenges of scaling genuine connections with customersStrategies for increasing website traffic and customer retentionExperiences with influencer marketingBeing frugal with marketing budgetsBenefits of focusing on website conversion optimizationHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Frank Dorval - https://www.linkedin.com/in/frankdorvalJustuno: https://www.justuno.com/Sheets & Giggles: https://sheetsgiggles.com/Show Me Your Tech Stack: https://youtu.be/lgYx6U17bfI

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