In this episode of The Conversion Show podcast, Erik Christiansen interviews Mona Sutherland, Director, Digital Marketing, North America at Grendene Global Brands (Shop Melissa and Shop Ipanema). Mona shares her insights on conversion marketing, focusing on return on ad spend (ROAS) and analyzing sales conversions, as well as the importance of leveraging technology to improve efficiency and the overall customer experience. Mona and Erik discuss:the role of AI tools and automation in reducing bounce rates improving relevancy for the consumer the challenges of managing paid media and digital marketing for multiple brandsleveraging influencer marketing and user-generated content to drive traffic and saleshow to provide a better customer experiencethe importance of customer data and segmentation for personalization at scaleovercoming challenges with the right tech stackHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Mona Sutherland - https://www.linkedin.com/in/monasutherland/Justuno - https://www.justuno.com/Grendene Global Brands (Melissa) - https://www.shopmelissa.com/

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