Jon MacDonald knows a thing or two about Conversions. Founder and President of The Good, an e-commerce Conversion Rate Optimization agency, and author of Opting into Optimization, Jon sits down with Erik to talk about what's missing from most e-commerce marketing strategies: humanizing the website experience.Jon and Erik talk through:The laws of conversion optimization Why it's so hard to optimize your own siteHow to avoid disruptive website experiencesTreating website visitors like the humans they areThe art of retailThe importance of identifying your ICP (ideal customer profile)Leveraging your customers' pain points in your optimizationWhat's missing from analyticsAdding value to drive conversionsWhy e-commerce brands focus too much on driving traffic - and not enough on converting itHost: Erik Christiansen - https://www.linkedin.com/in/erikc/Guest: Jon MacDonald - https://www.linkedin.com/in/jonnymac/Justuno: https://www.justuno.com/The Good: https://thegood.com/

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